Tag Archives: Two Maids & A Mop News

Two Maids & A Mop Named to Franchise 500

Entrepreneur Magazine has released its annual Franchise 500 listing and we’re excited to announce that Two Maids & A Mop has been selected #235 in this year’s prestigious list of franchise companies. Check out what Entrepreneur Magazine had to say about this year’s listing.

“Our annual Franchise 500 list tends to evolve by degrees. It is our continuing effort to best understand and evaluate the franchise marketplace, and we look at fundamental factors — unit growth, investment cost, brand stability and more — as well as factors like social media presence. And this means, over the years, that new categories shift in and out. Franchises come and go. But some stalwarts remain dominant for decades, having mastered that savvy balance between innovation and reliability. This year, in fact, we have a convenient comparison to the past: It’s the first time in 25 years that more than 1,000 companies applied to be part of our ranking. To be exact, we received 1,023 entries this time.”

The recent growth within the Two Maids & A Mop franchise network is so exciting. We’re a small family comprised of ex-corporate executives, stay at home moms, serial entrepreneurs & business people searching to disrupt industry. Times are so good right now and we’re still so early in the game. We’re proud of this big-time national recognition and owe much of our success to our great franchisees and their hard-working employees. Go Two Maids!!

CNBC: This CEO is Revolutionizing The Way Employees Get Paid

Our episode on “The Job Interview” aired last night and we’re so humbled by all of the positive press and feedback. It was an amazing experience for our CEO, Ron Holt, and our Tampa franchisee, Dr. Jaime Kulaga.

The national television exposure for the brand has been amazing; with local, regional and national outlets reaching out for more information on the Two Maids & A Mop story. Just last night, CNBC published an amazing Q&A with our CEO & Founder. Here’s a quick hit from the article:

You are using a very interesting compensation plan of ‘pay for performance’. Is this plan unique to your company or is it practiced withing the cleaning industry as a whole?

It is very unique to just us. I started the plan many years ago, more than 13 years ago … and it was a result of desperation.

We were struggling early on in my business life and … I said I gotta figure out a way to get our employees to care without me being this drill sergeant because I can’t be inside every home every time. I had to figure out a way to scale this business beyond just me…I wouldn’t be able to talk to every new customer, so the genesis of the pay for the performance plan started after reading a book called the “Purple Cow”. It is just what it sounds like, if you were to see a cow in a rural area that was purple, it would be so different and remarkable that you would remember it forever.

So after reading that book, I started brainstorming and trying to create a way to create our own purple cow … so it hit me one day that we needed to align our employee’s interests with my own interests as the owner and allow customer feedback to directly control employee compensation. Every time we clean a home we give our employees a reason to care because customers are going to rate their level of satisfaction on a very simple scale from 1 to 10. It’s our purple cow. It was for sure a lifesaver for the business.

The episode will continue to air multiple times on CNBC, so make sure to check your local listings to see what all the buzz is about. And click THIS LINK for the in-depth CNBC Q&A with Ron.

Two Maids & A Mop Set To Appear on CNBC’s “The Job Interview”

The word is finally out! We’re excited to announce that Two Maids & A Mop will be featured on an upcoming episode of the inaugural season of the prime time CNBC television series “The Job Interview”. The 30 minute episode is set to air December 20th 10 PM ET.

“It’s an honor to showcase our business and the strategies involved in our hiring process”, said Ron Holt, CEO & Founder of Two Maids & A Mop. “My hope is for the audience to learn more about what makes our brand so different than other franchises within the consumer services industry. I’m excited for the world to get a sneak peek behind the scenes of our fast-growing business.”

The Job Interview takes an inside look at the world where the words you say, the clothes you wear, and even the expression on your face can mean the difference between success and failure. Each half-hour episode of this observational series brings viewers into the room as a real employer conducts real interviews with real candidates – with only one person left standing with an actual job offer from an employer.

More details to come….

Yellowhammer News Celebrates Entrepreneurial Journey of Two Maids & A Mop

History has proven that entrepreneurs who decide to get their hands dirty early on in their business’ life have a better chance of long term success. Legendary business people such as Sam Walton, Bill Gates & Howard Schultz each embodied this strategy as they built their own global enterprises.

Here at Two Maids & A Mop, our founder wanted to take a similar path and ditched his professional lab coat for a mop and a broom more than fourteen years ago. The decision to tackle the less-than-glamorous act of cleaning a home was grounded on a desire to understand everything about the business and its industry.

“I was scared to death as I entered the home of our first customer, said Ron Holt. “I had never cleaned a home, not even for myself. So it was a particularly troubling moment because my customer just assumed that I knew what I was doing. Thankfully, I survived and eventually grew to become a pretty decent cleaner. I don’t know if you can say that I loved cleaning those dirty toilets back then, but I’m certain that I wouldn’t be here today without living through the experience.”

Yellowhammer News learned of Ron’s journey and recently published a great article that chronicles his story. We’re so proud of Ron’s perseverance and excited that the world is stumbling onto our little-known secret of a business.

Make sure to check it out to learn how Ron used passion, high energy and frugality to build one of the nation’s fastest growing franchises.

Click here for the article.

Success Magazine Recognizes Two Maids & A Mop

Cleaning homes can be a dirty business. We clean everything from dirty floors to nasty toilets. But after all of those germs and dust particles are removed, a decent amount of money is left behind for the owner of a cleaning business.

Success Magazine recently profiled five entrepreneurs that tackled the dirtiest possible jobs and built successful businesses around the dirty tasks. Our CEO & Founder – Ron Holt – started out like so many other hungry entrepreneurs. He met directly with the first clients, sold them on his services and even cleaned their homes in many cases. Nothing was too dirty for him and we’re so glad that he stuck it out during those early days.

Our franchisees today are not asked to clean dirty homes, but we also won’t deter them if they ever want to pick up a broom if their business needs them in that capacity. Knowing your business at the most basic level is an essential element of building a profitable business.

Get to know Ron’s journey during the early days of Two Maids & A Mp by clicking here for the nationwide article inside Success Magazine.

CNBC Profiles The Two Maids & A Mop Story

The Two Maids & A Mop rags to riches story was recently chronicled by CNBC. The network interviewed our CEO & Founder to talk about his early days prior to starting the business and then goes on to detail the company’s new direction in franchising.

Working at the lab from 1997 to 2003, not only did Holt dream of running his own business, he also set his sights on the field he’d go into: home cleaning.

That industry had three key features that Holt believed would lead to success. First, it had the prospect of recurring revenue — a stable inflow of cash from happy customers. Second, it was a field that didn’t embrace technology, creating opportunity outside the tech-laden start-up field. Finally, how many entrepreneurs can genuinely be excited about scrubbing grout and taking out the trash? I really wanted to be in an industry that no one else wanted to be in,” he said. “Silicon Valley isn’t really chasing us because at the end of the day you got to clean dirty toilets.”

Still, Holt had plenty of competition. Large cleaning service franchises include Merry Maids, Molly Maid and MaidPro. Small mom-and-pop operations fought for customers on the local level.

In order to seed his new business, Holt put away $150,000 over seven years. He spent his days working at the lab, but would moonlight flipping burgers, cleaning for friends and installing “for sale” signs for real estate agents to drum up extra cash.

Holt also shrunk his expenses, subsisting on fish sticks and rice every night. The upside was that he had no real social life, so he saved money that way, too.

“I was in my mid-20s,” he said. “Eating fish sticks and rice wasn’t very cool.”

Once Holt scraped up enough money, he bought a small one-man cleaning service in Pensacola, Florida, on April 1, 2003. That was Two Maids & A Mop’s first location.

We love our brand’s story and are so excited that the world is now discovering the unique evolution from our mom & pop heritage into today’s version of a nationally recognized brand.

To read the story and watch the interview, please click here: CNBC Talks To Two Maids

 

Two Maids & A Mop Featured in Delta Sky Magazine

Two Maids & A Mop is proud to be featured in this month’s edition of Delta Sky magazine. The story talks about the franchising industry and why it’s so lucrative for entrepreneurs interested in building a business without having to deal with all of the typical startup headaches.

“Every business encounters a pivotal moment at some point in its life”, said Ron Holt, CEO & Founder of Two Maids & A Mop. For Two Maids & A Mop, our moment occurred several years ago when we switched from a corporate growth strategy to franchise growth. It was a big move at the time and one we thought long and hard about. But truthfully, it should have been a much easier decision because our life has never been the same since the switch. Today, we work with our franchise partners to build a great business and our motivations are all on the same page. Both of us want to build a successful business and our relationship runs in perfect harmony as a result.”

To read the rest of the story, please click here: Delta Sky Magazine Article.

 

CEO & Founder of Two Maids & A Mop Talks About His Journey

                                                 A Photo of Ron During The Early Days at Two Maids & A Mop

The Two Maids & A Mop story was shared recently by our CEO & Founder, Ron Holt. Ron discusses his early beginnings with the original location and also talks about the never-ending battle to build the largest, most innovative residential cleaning company in America.

“My journey started a long time ago inside a 250 square foot office space. I can still remember the wood-paneled walls and cheap office furniture, ” said Ron Holt. “But it was my little baby and I just knew that the business was going to grow into a legitimate national brand. I’m so fortunate to have lived through those tough early days and humbled by our success today.”

If you’re considering a franchise opportunity with Two Maids & A Mop, and truly want to know how our leadership thinks, please check out the 40 minute interview on the Middle Market Thought Leader Podcast series.

Here is a link to the full interview: Middle Market Thought Leader Interview.

Entrepreneur Magazine Names Two Maids & A Mop One of Top Franchises For Veterans

The 2017 list of top franchises for veterans to own was recently published by Entrepreneur Magazine. The designation was earned after interviews with actual franchise owners and by also accessing veteran-based incentives for the franchise opportunity. More than 1,000 franchise opportunities were surveyed.

“We have multiple veterans participating in our franchise network and we’re proud they have chosen us to help create a better financial future”, said David Luke, COO of Two Maids & A Mop. “Our doors will always be open to veterans. They believe in systems, work tirelessly inside their business and serve as great leaders in their community and workplace.”

Two Maids & A Mop is a member of VetFran, a membrship-only group supported by the International Franchise Association. The group connects veterans with franchise opportunities and each member agrees to offer some type of financial incentive to a prospective franchisee. More than 6,500 servicemen and women have become franchisees and more are being added every month through the IFA’s VetFran program.

Two Maids & A Mop offers a 10% discount towards the initial franchise fee to any veteran of the US armed forces. To check out this year’s list of veteran-friendly franchises, click here for the Entrepreneur Magazine list.