Tag Archives: CNBC

CNBC: This CEO is Revolutionizing The Way Employees Get Paid

Our episode on “The Job Interview” aired last night and we’re so humbled by all of the positive press and feedback. It was an amazing experience for our CEO, Ron Holt, and our Tampa franchisee, Dr. Jaime Kulaga.

The national television exposure for the brand has been amazing; with local, regional and national outlets reaching out for more information on the Two Maids & A Mop story. Just last night, CNBC published an amazing Q&A with our CEO & Founder. Here’s a quick hit from the article:

You are using a very interesting compensation plan of ‘pay for performance’. Is this plan unique to your company or is it practiced withing the cleaning industry as a whole?

It is very unique to just us. I started the plan many years ago, more than 13 years ago … and it was a result of desperation.

We were struggling early on in my business life and … I said I gotta figure out a way to get our employees to care without me being this drill sergeant because I can’t be inside every home every time. I had to figure out a way to scale this business beyond just me…I wouldn’t be able to talk to every new customer, so the genesis of the pay for the performance plan started after reading a book called the “Purple Cow”. It is just what it sounds like, if you were to see a cow in a rural area that was purple, it would be so different and remarkable that you would remember it forever.

So after reading that book, I started brainstorming and trying to create a way to create our own purple cow … so it hit me one day that we needed to align our employee’s interests with my own interests as the owner and allow customer feedback to directly control employee compensation. Every time we clean a home we give our employees a reason to care because customers are going to rate their level of satisfaction on a very simple scale from 1 to 10. It’s our purple cow. It was for sure a lifesaver for the business.

The episode will continue to air multiple times on CNBC, so make sure to check your local listings to see what all the buzz is about. And click THIS LINK for the in-depth CNBC Q&A with Ron.

Two Maids & A Mop Set To Appear on CNBC’s “The Job Interview”

The word is finally out! We’re excited to announce that Two Maids & A Mop will be featured on an upcoming episode of the inaugural season of the prime time CNBC television series “The Job Interview”. The 30 minute episode is set to air December 20th 10 PM ET.

“It’s an honor to showcase our business and the strategies involved in our hiring process”, said Ron Holt, CEO & Founder of Two Maids & A Mop. “My hope is for the audience to learn more about what makes our brand so different than other franchises within the consumer services industry. I’m excited for the world to get a sneak peek behind the scenes of our fast-growing business.”

The Job Interview takes an inside look at the world where the words you say, the clothes you wear, and even the expression on your face can mean the difference between success and failure. Each half-hour episode of this observational series brings viewers into the room as a real employer conducts real interviews with real candidates – with only one person left standing with an actual job offer from an employer.

More details to come….

CNBC Profiles The Two Maids & A Mop Story

The Two Maids & A Mop rags to riches story was recently chronicled by CNBC. The network interviewed our CEO & Founder to talk about his early days prior to starting the business and then goes on to detail the company’s new direction in franchising.

Working at the lab from 1997 to 2003, not only did Holt dream of running his own business, he also set his sights on the field he’d go into: home cleaning.

That industry had three key features that Holt believed would lead to success. First, it had the prospect of recurring revenue — a stable inflow of cash from happy customers. Second, it was a field that didn’t embrace technology, creating opportunity outside the tech-laden start-up field. Finally, how many entrepreneurs can genuinely be excited about scrubbing grout and taking out the trash? I really wanted to be in an industry that no one else wanted to be in,” he said. “Silicon Valley isn’t really chasing us because at the end of the day you got to clean dirty toilets.”

Still, Holt had plenty of competition. Large cleaning service franchises include Merry Maids, Molly Maid and MaidPro. Small mom-and-pop operations fought for customers on the local level.

In order to seed his new business, Holt put away $150,000 over seven years. He spent his days working at the lab, but would moonlight flipping burgers, cleaning for friends and installing “for sale” signs for real estate agents to drum up extra cash.

Holt also shrunk his expenses, subsisting on fish sticks and rice every night. The upside was that he had no real social life, so he saved money that way, too.

“I was in my mid-20s,” he said. “Eating fish sticks and rice wasn’t very cool.”

Once Holt scraped up enough money, he bought a small one-man cleaning service in Pensacola, Florida, on April 1, 2003. That was Two Maids & A Mop’s first location.

We love our brand’s story and are so excited that the world is now discovering the unique evolution from our mom & pop heritage into today’s version of a nationally recognized brand.

To read the story and watch the interview, please click here: CNBC Talks To Two Maids