Category Archives: Blog Articles

Franchise Euphoria Podcast Interviews CEO & Founder of Two Maids & A Mop

The story of our growth has been well documented in national publications and even prime time television networks. But today, we’re excited to share our story in another format that should provide you with an entertaining and educational look into our brand’s success. Ron Holt, our CEO & Founder, recently sat down with a leading franchise podcast to discuss our brand’s history, the current state of our business and where we want to be in the future. Here is a LINK to the interview!

Josh Brown is the host of Franchise Euphoria, a top-rated podcast solely focused on the franchise industry. The show provides insightful information into the world of franchising for established franchisors, growth-minded franchisees and even aspiring franchise candidates. CEOs and founders of some of the country’s largest brands have been featured in the interview.

In this interview, Ron Holt discusses his early days of running a small business while also keeping his eye on the future opportunity of building a national brand. Make sure to listen to the interview because it may be the only time you hear purple cows, subway sandwiches and Warren Buffett mentioned in the same conversation!

Two Maids& A Mop Published in Forbes Magazine

The CEO & Founder of Two Maids & A Mop, Ron Holt, just published a great article inside Forbes Magazine on his thoughts regarding failure as a necessary step towards ultimate success.

My success as an entrepreneur has always defied logic. After all, there’s no way a small-town boy from rural Georgia should have been able to build a $25 million residential cleaning brand on a shoestring budget. Seriously, my grand opening day resulted in just $130 in revenue. I burned through almost all of my operating capital in the first two years. And probably more importantly than anything else, I had never once actually cleaned a home prior to starting the business. I was set up to fail but didn’t. What was my secret? How did it happen? I’ve thought about those questions often over the years and believe that I finally have the real answer. My success, believe it or not, is a direct result of failure.

Ron Holt, CEO & Founder of Two Maids & A Mop

Our brand’s story dates back more than 16 years ago inside a 250 square foot office space. Those early days were filled with optimism and hope, but we also experienced several failures as well. Each of the failures could have derailed our larger goal of building the largest, fastest growing, most innovative residential cleaning company in the country. The article inside Forbes challenges faced by several well-known business leaders, and also gives you a behind the scenes depiction of the some of more difficult times during our early formative years. The best news of all is that failure should be embraced if you’re always staying true to the overall mission of delivering on your brand’s vision and future.

To read the article, just CLICK HERE to access the Forbes website.

Interview with A Franchisee: Elizabeth Lamar of Huntsville, AL

Liz Lamar of Huntsville
Liz Lamar of Huntsville, AL

Jessica Dhillon of The Smart Franchisee Podcast recently sat down with one of our Pink Blazer franchise owners to discuss her experience as a franchisee. This is a great opportunity to learn more about what a day in the life looks like for an owner-operator within our franchise network. Click the link to hear this fantastic interview.

Meet Elizabeth Lamar: Superstar Franchisee in Huntsville, AL

Liz worked for about 10 years as a manager for a major restaurant brand, working about 80 hours a week! She came to a point in her career where her quality of life was not poor due to the extreme stress and heavy workload inside the restaurant. She was later introduced to Two Maids & A Mop by a family member. At the time the company was just starting out and so she was hired as a corporate store manager.

Liz says that she took a chance with Two Maids & A Mop but the CEO’s enthusiasm for the future was so contagious that she wanted to give it a shot. As a corporate employee she helped open and manage quite a few stores, but after she met her now husband she decided she needed to settle down and ended up running a corporate location in Huntsville, Alabama.

After Two Maids & A Mop started franchising, Liz watched all the corporate stores one by one convert into franchise locations, until her office was the last one left. That’s when she took an even bigger leap of faith and bought the location with the assistance of a capital partner. In this interview, Liz shares how she is able to have the most profitable location in the Two Maids system and what she watches to keep her profitability up.

Two Maids & A Mop Named #40 Best Franchise to Own in 2019 by Entrepreneur Magazine

Two Maids & A Mop is excited to announce that it has been ranked in Entrepreneur’s “Top Franchises for Less Than $100,000” list. The brand was rated number 40 on the prestigious list of strategic franchise investment opportunities.

Entrepreneur Magazine’s franchise industry analysts compile the list based on scores received on the Franchise 500 evaluation, which analyzes more than 150 data points in the categories of costs and fees, size and growth, franchisee support, brand strength and financial strength and stability. This high ranking on the list is a testament to our strength as a franchise opportunity and position as a leading investment in its price segment.

“This is an incredible honor for our business and brand,” said Ron Holt, CEO and Founder of Two Maids & A Mop. “We’ve always believed that our role was to totally disrupt the residential cleaning industry by allowing customer feedback to directly determine employee compensation. Its been a game-changer for a long time now and it’s fun seeing the tangible results being recognized. We’re so proud of our history and look forward to an even brighter future.”

The Two Maids & A Mop story dates back more than sixteen years ago after our founder decided to open the first office in Pensacola, FL. Today, we serve 79 markets across the country and clean nearly 300,000 homes per year. The plan is to open anywhere from 25-30 new franchised offices each year for the next 10-15 years.

Founder of Two Maids & A Mop Published in Forbes Magazine

The vision behind our founder’s mission to build a national brand of residential cleaning franchises continues to be chronicled and recognized by media outlets across the country. Forbes Magazine just published an article that winds back in time to our early roots as a small cleaning service in northwest Florida.

“My vision has served as my inner scoreboard for as long as I can remember. I literally compete against myself and refuse to lose. My vision may seem ridiculous to you, but to me, it’s consumed every inch of me for most of my adult life.”

Ron Holt, CEO & Founder of Two Maids & A Mop

Please take the time to read our founder’s story as he rewinds back in time to those early days of hard work and sacrifice. Whether you open a cleaning franchise, or start another business, we believe that anyone can learn a lot from the Two Maids & A Mop story.

Click HERE to read the inspiring story inside Forbes Magazine.

Interview With A Franchisee: Jeff Rohach of Shoreview, MN

Two Maids & A Mop is proud to announce yet another new franchise set to open in the state of Minnesota. Jeff Rohach recently completed his initial training and will be soon cleaning homes throughout the Shoreview, MN area. Jeff sat down with our CEO & Founder to discuss his personal history and plans for the future for his new business.

My vision is to build a fast-growing business by providing world-class service to residential homeowners throughout Shoreview. My hope is for the success of my business to create a legacy for my children that provides them with a platform to become millionaires. I firmly believe it’s possible and can’t wait to start the journey.

Jeff Rohach of Shoreview, MN

Jeff’s new franchise represents our third franchise location in the state of Minnesota and we’re all so excited to share in the journey with Jeff. He’s already proven to have the basic instincts to become an amazing business owner by crafting a true vision for his business. With the support and training of the Two Maids & A Mop corporate office, we believe that Jeff’s two daughters will have every opportunity to enjoy their Dad’s fruits of hard work and labor.

Two Maids & A Mop has been recognized as one of the fastest growing cleaning companies in America by Inc. Magazine and featured on nationally on CNBC, Yahoo News, Forbes, Success and Entrepreneur Magazine. Contact us today if you’re interested in starting your own Two Maids & A Mop franchise.

Two Maids & A Mop Featured in Wall Street Journal

The Wall Street Journal recently published an article that discussed the early positive signs of a strong economy for the US economy in 2019. As part of the research for the article, the editors of the WSJ reached out to Two Maids & A Mop to learn more about the demand of the residential cleaning industry and its impact on our franchisees’ pool of labor. As the article indicates, the economy still appears to be very strong and demand for consumer services such as home cleaning is growing at exponential rates. This strong demand is great for the economy because it produces more and more jobs across our franchise network. Our CEO – Ron Holt – was interviewed for the Wall Street Journal article and discussed our brand’s attempt to offer attractive job opportunities to a shrinking talent pool

Ron Holt, CEO of Birmingham, AL based Two Maids & A Mop, said his company may be forgoing millions of dollars in revenue because its franchisees can’t hire enough workers to clean homes. The 500-employee franchise network would add another 50 workers across several dozen locations if it could, Mr. Holt said. With those additional employees, “we’d be able to answer every phone call and respond to every email and not say the word ‘no,’” Mr. Holt said. “That’s the word we never want to say in our business.” To attract workers, many of the company’s franchisees have added health insurance benefits, he said.

Two Maids & A Mop offers an unique selling proposition called the Pay for Performance Plan and also executes an innovative lead generation marketing strategy that focuses entirely on digital advertising channels. The success of our business model across the country can be attributed to our hungry franchisees, our successful lead generation strategy and our unique way of delivering value to a consumer. We’re literally growing so fast that many of our franchisees have to slow their growth in order to handle the volume of new business. It’s a great time to be in the residential cleaning industry!

Interview With A Franchisee: Nico Moreyra of Virginia

Nico Moreyra Garcia is set to open a Two Maids & A Mop franchise in Manassas, VA. The office will represent our third location in the Washington, DC area. Nico has a great story to share and we believe his experience working in a blue collar industry will provide him with the necessary tools to build an amazing business in Manassas. He’ll be on the front lines during the early days, operating as an owner-operator so that he can better understand the industry market. In the video Nico talks about his background, his reasons for joining the Two Maids family and his experience thus far as a franchisee.