Two Maids & A Mop Featured in Wall Street Journal

The Wall Street Journal recently published an article that discussed the early positive signs of a strong economy for the US economy in 2019. As part of the research for the article, the editors of the WSJ reached out to Two Maids & A Mop to learn more about the demand of the residential cleaning industry and its impact on our franchisees’ pool of labor. As the article indicates, the economy still appears to be very strong and demand for consumer services such as home cleaning is growing at exponential rates. This strong demand is great for the economy because it produces more and more jobs across our franchise network. Our CEO – Ron Holt – was interviewed for the Wall Street Journal article and discussed our brand’s attempt to offer attractive job opportunities to a shrinking talent pool

Ron Holt, CEO of Birmingham, AL based Two Maids & A Mop, said his company may be forgoing millions of dollars in revenue because its franchisees can’t hire enough workers to clean homes. The 500-employee franchise network would add another 50 workers across several dozen locations if it could, Mr. Holt said. With those additional employees, “we’d be able to answer every phone call and respond to every email and not say the word ‘no,’” Mr. Holt said. “That’s the word we never want to say in our business.” To attract workers, many of the company’s franchisees have added health insurance benefits, he said.

Two Maids & A Mop offers an unique selling proposition called the Pay for Performance Plan and also executes an innovative lead generation marketing strategy that focuses entirely on digital advertising channels. The success of our business model across the country can be attributed to our hungry franchisees, our successful lead generation strategy and our unique way of delivering value to a consumer. We’re literally growing so fast that many of our franchisees have to slow their growth in order to handle the volume of new business. It’s a great time to be in the residential cleaning industry!