Category Archives: Franchise News

Two Maids & A Mop Receives Full-Page Feature Article in Inc. Magazine

Ron Holt - Inc. Magazine

Two Maids & A Mop has come a long way since its humble origins on April Fool’s Day in 2003. The brand has transformed itself from a fledgling little business into a fast-growing national brand.

Recently, Inc. Magazine sat down the brand’s founder to discuss the company’s secrets to success. Here are a few nuggets from the full page June 2016 nationwide article.

Ron Holt got into residential cleaning in the early 2000’s, when he saw a surge in demand that the mom-and-pop shops dominating the industry couldn’t meet. The result was Two Maids & A Mop, his Birmingham, Alabama company. By making some decisions that were expensive at first–but which bore long-term fruit–this three-time Inc. 5000 honoree brought in system-wide sales of $9 million in revenue in 2015.

1. Doing the right thing is smart business.
When Holt created Two Maids & A Mop, he was inexperienced in business building. He visited several noncompeting cleaning businesses to learn their secrets. He discovered that the majority of home-cleaning companies employed independent contractors. It would have been cheaper for him to hire cleaners this way too. But since owners can’t require independent contractors to perform tasks in a specific manner, “I just couldn’t envision any scenario that would allow me to control an employee’s action by using that model,” Holt says. So, he decided to make all staffers W-2 employees. He also learned that cleaning companies often make their workers pay for damage they cause–and many of them hide it as a result. Holt chose instead to let customers and staff know that the company, not the cleaner, will pick up the tab for damage. “I never wanted my employees to break something and not tell me,” he says. He believes these policies have boosted his brand’s value and enabled the decisions he subsequently made that helped grow revenue.

2. It pays to give employees a reason to be great.
Holt started Two Maids & a Mop in April 2003. One year later, he had almost burned through his initial capital and was worried about making payroll. The morale of his cleaners was low and turnover was high. Holt had been paying them hourly rates, with most starting at minimum wage. His attempts to motivate his 12-person staff using a corporate style of management weren’t working. “I wanted a way to get our employees to care without being a police sergeant,” he says. In May 2004, he came up with a pay-for-performance plan–cleaners would be compensated on the basis of how customers rated them on a scale from one to 10. A 10 gets an employee a better wage–above the industry average, says Holt. “A one is pretty close to minimum wage.” He had to raise prices, but rewarding employees for doing the best job possible led to higher customer satisfaction and buoyed the business. “We were never really that much different from anyone else,” Holt says. “Now, when we talk about the pay-for-performance plan, we’re different. A lot of people hire us because of our plan.”

3. Keep it consistent to scale.
While customer satisfaction increased with the pay-for-performance plan, there were still discrepancies from one cleaning to the next. “There would be individuals who would go above and beyond with good intention, and someone else would come in and clean the normal way, and all of a sudden, the previous cleaning had become the standard,” Holt says. Cleaning quality also declined in the afternoon, likely because of tired staffers. In 2008, Two Maids & A Mop developed a 100-page, room-by-room guide on cleaning a home. Staffers are required to follow the formula (something that couldn’t be required if they were independent contractors), which has resulted in a more consistent quality of service. “We’re not perfect,” Holt says, “but now it doesn’t matter if you clean at 3 p.m. or 8 a.m., because the recipe tells you what to do.”

Two Maids & A Mop Makes The News Again

TwoMaids-Back2BackThe recognition and publicity surrounding our brand’s growth continues to grow on a regular basis. Today, we are excited for our story to be published in Good Grit Magazine, a leading publication dedicated to businesses and icons throughout the southeastern US. Here’s a quick preview of the article:

Good Grit Magazine: What’s the formula behind Two Maids & A Mop?
Ron: We’ve always prided ourselves in being different and that mentality has allowed us to completely reinvent the residential house cleaning industry. We offer the most unique selling tool within the cleaning space by just saying three words: Pay For Performance. As a consumer, you are offered an opportunity to rate our service on a scale from 1-10. Your feedback is then used to calculate the exact compensation level for the two maids responsible for cleaning the home. Our customers have a very strong voice because their opinion makes or breaks an employee’s paycheck. The compensation plan has always served as our company’s secret sauce and continues to provide our franchisee’s with an innovative and effective tool to motivate its employees.

Good Grit Magazine: What are some lessons you’ve learned along the way as a result of your rapid expansion? 
Ron: Three big, important discoveries occurred along the way. For one, your business can’t survive by you simply working hard and pouring sweat into it. Your business must offer something different; something remarkable. We offer the Pay for Performance Plan and it allows us to position ourselves in a different manner than any other cleaning service. It’s unique, effective and remarkable. Secondly, your business needs to have a vision for its success. You can’t know if you going in the right direction if you don’t where you’re going in the first place. Set a path and start working your way towards the goal. You’re certainly not guaranteed success by simply dreaming about it but you are absolutely guaranteed to fail without a vision for success. I’m proud of today’s successes but the honest truth is that I’ve had this dream for a long time. I saw this all coming thirteen years ago and I firmly believe that my vision created the roots for today’s success. Finally, your business will need an infrastructure to supports its growth. In our world, we learned the hard way that systems are the backbone of our success. Without systems, it’s impossible to create a scalable business model that replicates the same type of service. Building systems may not be most exciting part of your day but they are crucial to your business’ operating margins and top line growth.

Make sure to click this link to read the entire story: Good Grit Magazine

Veterans Open Franchise Through Two Maids & A Mop VetFran Membership

Two Maids & A Mop Cleaning KitTwo Maids & A Mop is proud to announce that is has partnered with veterans Matthew Lewellen and Mike Cuda to open franchised locations in Savannah, GA and Greenville, SC. Founded in 1991, VetFran member companies total 650 brands that offer financial incentives, mentorship and training for aspiring veteran franchisees and employment seekers.

“We are honored to work with VetFran and proud to provide these two deserving veterans with franchising opportunities,” says Ron Holt, CEO and Founder of Two Maids & A Mop. “The training these veterans received in their respective branches of service will serve them well in opening a Two Maids & A Mop franchise. We appreciate their service to our country, and we will continue to actively pursue opportunities for veterans like Matthew and Michael.”

Veterans have proven to be effective leaders and are also very receptive to executing prescribed systems within an organization. This unique ability to both follow the rules and lead by example can be difficult attributes to find within many business circles.

“I am grateful and excited for this franchising opportunity with Two Maids & A Mop,” says Matthew Lewellen, new franchise owner and veteran of the United States Air Force. “The growth opportunity and unique marketing process is what attracted me to the franchise initially. But Ron’s success and dedication to his business became infectious during the discovery process, and this expedited my decision to develop the Savannah market immediately.”

Franchise locations of the Two Maids & A Mop brand have full access to replicate the successful business model created by Holt, including the industry-changing “Pay for Performance” compensation plan. With this model in place, office locations have experienced exponential growth along with a very healthy bottom line. The brand’s unique approach to its sales and marketing process allows franchise partners to quickly control a significant amount of their local market share by focusing solely on online marketing initiatives; including social media campaigns, search engine optimization and targeted digital advertisements directed to a demographically-profiled potential buyer.

“Two Maids & A Mop is providing me with an opportunity to build a business that is backed by a successful model of growth that has more than twelve years of proven success,” says Mike Cuda, new franchise owner and veteran of the United States Marine Corps. “I am excited to get started and would definitely recommend this opportunity to other veterans.”

It’s an exciting to be a part of the Two Maids & A Mop journey and we welcome these two new franchise owners to our family of franchisees. To read the entire article, please click here.

Two Maids & A Mop Attends International Franchise Conference

Two Maids on the Big Stage

                                                               Two Maids & A Mop Executives Take The Big Stage

Executives from Two Maids & A Mop recently traveled to San Antonio, TX for the 2016 International Franchise Association annual convention. The meeting is widely regarding as the leading conference on all things related to the franchising industry. Executives from other franchise brands across the world were in attendance and our brand was provided a rare opportunity to lead a discussion on digital marketing to a packed audience of more than 2,500 franchise executives. The Two Maids & A Mop brand became a much stronger brand after the conference concluded and our franchisees will soon be able to recognize the benefits received by attending such a prestigious event. Go Two Maids!

Married Couple Finds Steady Secondary Income in Two Maids & A Mop Franchise

Jennifer FlaTwo Maids Franchised, executive director for a nonprofit working with special needs adults, and husband Dirk Flad were looking for an investment opportunity that would provide a stable income in addition to their full-time careers. The Baldwin County, AL residents researched multiple franchise investment options and eventually discovered that Two Maids & A Mop provided the exact opportunity for their family.

“We met with the executives at Two Maids and immediately loved the family atmosphere of the corporation,” says Jennifer. “We liked the potential growth opportunities with the company and thought the absentee owner model was the perfect fit for what we were looking for.”

Absentee investment franchise owners within the Two Maids & A Mop franchise network provide the monetary investment while Two Maids executives strategically pair the investor with a qualified sweat equity partner who manages day-to-day operations to ensure the franchise runs effectively. Franchises can also choose the “owner-operator” model, which is for individuals who have the investment capital needed as well as a passion to run their own business. Although she is an absentee owner, Jennifer still maintains weekly communication with her managers and visits the locations each month.

After much deliberation between executives and the Flads, the couple decided to develop the Pensacola and Fort Walton Beach, FL territories due to their proximity to northwest Florida. The couple also has plans to open a third franchise in Baldwin County, AL in late 2016.

“We are so thankful that Ron trusted us to take over ownership of the original location,” said Jennifer. “Owning these two locations has truly been a blessing, and we couldn’t be happier that we chose Two Maids for our investment.”

“The best thing for us is that Two Maids & A Mop provides a stable, steady income,” says Dirk. “Regardless of changes in the economy, the income stays consistent and provides our family with a much-needed boost to our household income level.”

You can visit the franchise territory website by clicking here: Pensacola House Cleaning Services.

Two Maids & A Mop Awarded Silver Prize for Company of the Year

Two Maids & A Mop is proud to announce that our company has been awarded the Silver Prize trophy for Company of the Year at the 2015 Stevie Awards. The awards ceremony took place in Chicago with more than 500 businesses attending the event.

“We are extremely proud to be recognized among such a long list of impressive companies located across the country,” said Ron Holt, CEO & Founder of Two Maids & A Mop. “Our business has always been built on passionate enthusiasm for the overall brand. This award continues to build on our passion and we are honored to be named as the Silver Prize winner within the Services category.”

The American Business Awards are the nation’s premier business awards program. More than 200 executives worldwide participated in the judging process to select this year’s Stevie Award winners from over 3,300 nominations. A full list of all award winners can be found at 2015 Stevie Award Winners.