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Two Maids & A Mop Featured in Forbes Magazine

Two Maids ForbesThe humble origins of the Two Maids & A Mop brand has been well-chronicled and recognized by several leading publications. But very few people have heard the story of how the brand switched gears from a corporate growth strategy to a franchise concept. We are humbled that Forbes Magazine took the time to profile our brand’s journey into franchising.

Here are a few takeaways from the nationwide article….

“Residential cleaning may not sound like a romantic industry, but Holt was passionate about the business he started in Pensacola, Florida, in 2003. “I had this big vision, early on, to build a nationwide brand,” he said.

By 2008, he had grown the company to 12 corporate-owned stores and 300 employees. But with just four corporate employees overseeing all of those far-flung locations and varying degrees of management buy-in from store to store, the business was running into quality and consistency issues. “We needed more support,” Holt said. “We were having some shortcomings when it came to respecting our systems and the business model.”

Worse, because of the low price ceiling in the industry (Two Maids & A Mop’s competitors are often under-the-table, low-wage cleaners), Holt didn’t see much profitability in scaling up the corporate infrastructure to better manage each store. Holt knew he had to switch things up. He opted for franchising, which would allow him to continue to grow the brand nationally, while local owners would be incentivized to maintain quality and consistency in each store.

Holt eventually found himself inside a Las Vegas hotel lobby sitting next to the CEO of a franchise organization called College Hunks Hauling Junk. The meeting was an accident but life has never been the same since that fateful day. It just so happened that College Hunks has recently experimented with a pilot cleaning service in their local headquarters of Tampa, FL. The two young executives eventually teamed up to provide each business with different benefits. College Hunks taught Two Maids how to become a franchise concept while Two Maids taught College Hunks how to run a cleaning business. Since that day in Vegas, the two brands have worked together to build one of the fastest growing franchise brands in the country.”

Please take the time to read the story on the Forbes website by clicking here: Two Maids Featured in Forbes Magazine.